Please Read This Important
Introduction to The PivilegePLUS
Loyalty APP

The PrivilegePLUS Loyalty Program is going digital

For a smoother transition, if you are an existing PrivilegePLUS member we’ll import your personal profile data to simplify your registration. You’ll need to validate your details through email or SMS instructions sent to you. 

 

Starting today, you can find the PrivilegePLUS Loyalty Program app in App Store and Google Play, which is currently in testing mode. The app will be available for download from March 1, 2024, allowing you to explore its features during this initial stage. 

ENTER THE MALL PROMOTIONS AT YOUR FINGERTIPS!

ENTER THE MALL
PROMOTIONS AT YOUR
FINGERTIPS!

For a smoother transition, we’ll import your personal profile data as an existing PrivilegePLUS member to simplify your registration. You’ll need to validate your details through email or SMS instructions sent to you.

Please ensure to follow the guidance in these messages. We’ll use the original sign-up email for data migration. If you’ve changed your email, you’ll need to complete the full registration process.

You’ll receive a notice indicating the app’s launch date. After that, you will have 90 days

 to download the PrivilegePLUS Loyalty Program app for ongoing use

You have 90 days before your existing loyalty card ceases to function. In order to continue availing discounts, reward points, and prizes download PrivilegePLUS App on App Store or Google Play.
To keep enjoying discounts at your favorite stores, please download the PrivilegePLUS Loyalty Program app.

Until you transition to the App we will retain the PrivilegePLUS Loyalty Program running without the points accumulation as we did in 2023.

The new app lets you manage your points and automatically enters you into various mall promotion prize draws, like the Dubai Shopping Festival and Dubai Summer Surprises, when you scan your PrivilegePLUS ID.

ALL YOU NEED
TO KNOW DURING
THE TRANSITION
TO OUR PrivilegePLUS
MOBILE APP

IMPORTANT NOTE:

1. During the 90-day transition period after the PrivilegePLUS Loyalty Program app is launched, the current system won’t be supported by the necessary hardware to capture and track points unless you download the app.

2.Throughout the 90-day transition period and until you download and register your membership on the PrivilegePLUS Loyalty Program Mobile App, all transactions will continue to occur at Mercato & Town Centre Customer Service Desks.

3.Until you download and manage your membership through the PrivilegePLUS Loyalty Program app, allowing you to control your points and choose draws for redemption, we’ll maintain the current system. For every AED 200 spent, you earn one raffle entry during the 90-day transition period. Any excess points beyond this ratio will be stored in the app once downloaded and registered successfully.

Monthly draw mechanics currently and during the forthcoming transition period:

For every AED 200 spent at Mercato or Town Centre Jumeirah, you get one entry for the monthly PrivilegePLUS Shop & Win 2024 Draw where you could win AED 11,000 in retail vouchers. To enter, bring your receipts to the Customer Service Desk in Mercato or Town Centre, register, and wait for the monthly draw.

A DED Representative will oversee the draw, and 1 monthly winner will be contacted to claim their prizes.

GET TO KNOW ABOUT PrivilegePLUS MEMBER DISCOUNTS & SHOP & WIN MONTHLY DRAW